Taylor Swift Is Denying All Sync Licensing Requests For Her Music Until Scooter Braun Conflict Is Resolved

Published At: 13 December 2019 , 07:47 AM

The pop star is losing a bunch of money.

Taylor Swift's fight with Big Machine Records and Scooter Braun continues to rage, but in the meantime, she's getting control by refusing requests to use her music for commercial purposes. In the latest interview with Billboard announcing her the Woman of the Decade, Swift demonstrated that she's been declining all sync licensing requests. Since Braun and his company, Ithaca Holdings purchased her master recordings beginning this year.

"Thankfully, there's potential in writing your music. Every week, we get a dozen sync applications to use 'Shake It Off' in some commercial or 'Blank Space' in some movie trailer, and we say no to each single one of them, "she stated. "And the cause I'm rerecording my music upcoming year is that I do desire my music to live on. I do need it to be in movies, and I do want it to be in advertisements. But I only desire that if I own it."

Swift only manages the master recordings to her most recent album, Lover, the first record she released outside her longtime contract with Big Machine Records. However, she still has permission over her material as a writer. She plans to rerecord her pre-Lover stuff once her agreement permits in November 2020, which would allow her to avoid Braun's possession of her master recordings altogether.

"It's going to be fun because it'll feel like retrieving freedom and getting back what's mine," she spoke about the immediate recording process. "When I made[these songs], I didn't know what they would grow up to be. Going back in and understanding that it meant something to people is a pleasant way to celebrate what the fans have done for my music."

In her Billboard interview, Swift also maintained that she was never permitted to purchase her masters outright.

"I gave ten years of my life trying rigorously to purchase my masters outright and then rejected that opportunity, and I just don't need that to happen to another artist if I can support it," she said. "I want to raise my hand at least and say, 'This is something that an artist should be capable of earning back throughout their deal—not as a renegotiation ploy—and something that musicians should maybe have the first right of rejection to buy.' God, I would have paid so much for them! Anything to have my work that was a good sale option, but it not given to me."

Big Machine Records Braun and founder Scott Borchetta have refused Taylor's version of the events. "Taylor had every opportunity in the world to own not just her master recordings, but a photograph, every video, everything connected with her career. 

Swift first went public about her fight with Braun and Borchetta earlier this year. Things flared up again end a month after Swift declared Braun and Borchetta was trying to block her from performing her old songs at the American Music Awards. She finally went ahead with the career-spanning medley.

Read her full Billboard interview here and catch up on all the lyrics to Taylor Swift's biggest hits on azlyrics now.